2016-2020，美巡赛+爱奇艺

黄天当立

爱奇艺签约美巡赛2016-2020年官方独家视频网站

iQIYI has been named the PGA TOUR’s Official Digital StreamingPortal in Mainland China through 2020

11月3日，爱奇艺与世界顶级的美国职业高尔夫巡回赛（PGA TOUR，简称：美巡赛）在上海签订独家合作协议，双方宣布爱奇艺将成为2016-2020年赛事官方独家视频网站，同时也是赛事最主要的转播伙伴之一。美巡赛主席蒂姆·芬臣（Tim Finchem）、美巡赛副主席杰·莫纳汉（Jay Monahan）、美巡赛联合首席运营官爱德·慕尔豪斯（Ed Moorhouse）、爱奇艺创始人、CEO龚宇、高级副总裁耿晓华等嘉宾出席发布会。此次合作是爱奇艺体育继囊括2014巴西世界杯、中国网球公开赛、网球大满贯等重磅赛事资源后，再次为广大网友提供更为丰富的细分体育赛事视频，爱奇艺体育在高端内容领域的领先优势也得到了进一步突显。


On November 3rd,iQIYI signed an exclusive agreement with the PGA TOUR in Shanghai to become theOfficial Digital Streaming Portal of the PGA TOUR in China from 2016 through2020, making iQIYI one of the TOUR’s major media partners in China. The signing took place at a pressconference attended by PGA TOUR Commissioner Tim Finchem, Deputy CommissionerJay Monahan, Co-Chief Operating Officer Ed Moorhouse, GONG Yu, the Founder& CEO of iQIYI and GENG Xiaohua, Senior Vice President of iQIYI. iQIYISports has added the PGA TOUR to its impressive list of sports properties thatincludes the 2014 FIFA World Cup Brazil, the China Open and Grand Slam Tennis,making it a leader in streaming premium sports events in China.



美国职业高尔夫巡回赛作为世界顶级的高尔夫球赛事组织，每年在世界范围内成功举办包括冠军巡回赛、韦博巡回赛、加拿大巡回赛等130多场重要赛事。中国球迷自2016年起，将有幸欣赏到美巡赛丰富的赛事内容，其中包括球员锦标赛、总统杯、联邦快递杯等在内的全年40余站赛事、超过1500小时的直播节目，以及包括美巡赛揭秘节目等在内的其他众多精彩节目。据介绍，爱奇艺将从2016年1月7日到10日开始直播在夏威夷举行的现代汽车冠军赛，这是2016年度的第一项赛事，内容将同时打通PC、移动端和互联网电视等多屏平台，并提供包括赛事直播、点播、球员专访、场内外花絮、官方纪录片和相关新闻等丰富的视频内容。


With the new 5-yearpartnership starting in 2016, golf fans in China will be able to watch over1500 hours of live streaming from over 40 PGA TOUR tournaments per year,including THE PLAYERS Championship, all FedExCup events, The Presidents Cup andthe World Cup. In addition, fans can watch all the exciting ancillaryprogramming produced by PGA TOUR Entertainment. The first event to be streamedlive on iQIYI in 2016 will be the Hyundai Tournament of Champions in Hawaii January7-10 via iQIYI’s PC, mobile and OTT platforms. To complement the live streaming,fans can also watch the tournament on-demand, as well as other exclusivetournament content including player interviews, on and off-course highlightsand other news content.



爱奇艺创始人、CEO龚宇表示，美巡赛作为世界上影响力最大的高尔夫巡回赛，拥有高品质的受众人群，爱奇艺也是中国高端年轻族群首选的视频观看平台，双方拥有高度吻合的受众群体。未来五年，爱奇艺作为美巡赛重要的中文发布平台，相信可以凭借庞大的高质用户群体和流量，成为高尔夫运动在中国推广发展的绝佳渠道。


GONG Yu, the founderand CEO of iQIYI, said there’s high degree of synergy between PGA TOUR, the world’s most influential golf tour that brings a great appeal to highquality fans globally, and iQIYI, the preferred video portal for China’s rapidly growing young professional demographic. He also believesas the TOUR’s important media platform in China, iQIYI’s millions of quality users and massive traffic will be anexcellent channel to help further the development of golf in China.



“爱奇艺是中国领先的视频网站，能够与其达成五年的合作协议，美巡赛感到十分欣喜。”美巡赛蒂姆·芬臣主席表示，“爱奇艺拥有高品质的用户群，加上百度公司的协助，美巡赛的各项赛事将拥有最广泛的受众群体和出色的曝光率。在北京时间星期四和星期五晚的黄金时段，也就是美国时间的早上，通过爱奇艺网站，中国球迷可以首次全程跟随观看一众大牌球星的精彩赛事。”


“The PGA TOUR is delighted to enter this 5-year agreement withiQIYI, the leading video streaming site in China,” Finchem said. “The quality of the audience that iQIYI will deliver through video platforms, combined with thepotential benefits Baidu will offer, ensures the TOUR will have the broadestpossible exposure for all of our tournaments. We are also very excited thatfans throughout China will be able to enjoy the brilliant performance of manysports stars for the first time through iQIYI with Thursday and Friday coverageof marquee groups that tee off in the morning U.S. time.”



爱奇艺体育自2012年8月上线以来，主打高端品质赛事战略，推出了包括美巡赛在内的高尔夫、网球、NFL、赛车、马术、极限运动等多项重磅赛事。在与多项赛事达成密切合作的前提下，爱奇艺体育拥有顶级赛事资源、国际赛事转播经验、极速的新闻反应速度、高品质节目的制作水平，吸引了越来越多的高素质受众持续关注，也将成为高尔夫运动在中国推广发展的绝佳渠道。


Since launching inAugust 2012, iQIYI Sports is committed to bring the highest quality sportsproperties including golf, tennis, NFL, auto racing, equestrian and extremesports events to Chinese users and the addition of PGA TOUR is another greattestament to this. iQIYI has an excellent track record partnering with theworld’s leading sports federations, and has a wealth of experience inlive streaming of sports events, sports news reporting, and production of highquality original programming. These characteristics have attracted millions ofhigh-quality users on iQIYI, making it an outstanding channel to develop andpromote the game of golf in China.